Customer Stories | Succeeding with AutoStore Solutions

3PL provider cuts costs by 30% and boosts capacity by 25%

Written by Admin | Oct 15, 2025 3:18:51 PM

The same inventory is now stored in just a quarter of the space

“AutoStore was the best choice in terms of ROI and customer satisfaction. We are now positioned for even greater efficiency and growth.”

 

Jihyun Choi
CEO, Haemill Logics

Since 2014, Haemill Logics in Icheon, South Korea, has been providing advanced logistics solutions and customized services to online retailers, fashion brands, and large-scale retailers across various industries.

The company needed to improve its warehouse operations to keep pace with rapid changes in e-commerce. With demand surging during peak seasons, the company wanted a solution that could improve inventory accuracy, increase processing speeds, and use spaces as optimally as possible. Haemill turned to AutoStore, empowered by Asetec, to achieve substantial improvements in efficiency, cost savings, and customer satisfaction.  


The facilities of Haemill Logics in Icheon, South Korea.

The Challenge: Traditional Warehousing Couldn’t Cope with e-Commerce Growth

Haemill Logics faced significant challenges due to fluctuating e-commerce demand. Large-scale shopping events like Black Friday caused volumes to spike up to four times the normal rate, straining manpower and warehouse capacity. Inefficient inventory management and space constraints created bottlenecks, impacting order-fulfilment speed, safety, and customer satisfaction.

“As the e-commerce landscape evolves, we need faster, more accurate logistics. AutoStore’s implementation has been a game-changer for us.”

 

Min Woo Kim
Strategy Team Lead, Haemill Logics

The Solution: Automated Efficiency

Haemill chose AutoStore for its proven ability to manage high SKU diversity and frequent order fluctuations. The system uses an advanced grid-based structure where Robots efficiently retrieve Bins and deliver them to workstations (Ports) for processing. This automated system minimizes manual labor while maximizing accuracy and speed.

  • Automated inventory management ensures real-time stock visibility.
  • Efficient order picking reduces time spent retrieving items.
  • Seamless integration with existing WMS allows smooth operations.
  • Scalable design enables future expansion with minimal disruption.


The system uses an advanced grid-based structure where Robots efficiently retrieve Bins and deliver them to workstations.

“AutoStore has transformed our logistics operations, allowing us to process orders faster and more accurately, while significantly reducing costs.”

 

Min Woo Kim
Strategy Team Lead, Haemill Logics

Key Benefits: Efficiency, Speed, and Accuracy

After Haemill integrated AutoStore into its operations, there was a 4x space availability improvement. The system’s compact and modular design is also scalable for future growth. Key benefits include:

  • ‍Increased profitability: Cost savings and efficiency gains improved profitability by 30%. ‍
  • Improved staff efficiency and well-being: With reduced reliance on manual picking, labor costs were cut and throughput increased. Employees reduced their daily steps from 20,000 to 8,000. ‍
  • Faster order fulfillment: AutoStore’s fast processing led to a 25% rise in processed orders. ‍
  • Improved customer satisfaction: Faster deliveries resulted in better service for clients. ‍
  • Improved inventory accuracy: Picking errors reduced by 10%, increasing customer satisfaction. ‍
  • Warehouse efficiency: AutoStore optimized SKU management and order processing, improving warehouse efficiency fourfold.

Training and Future Planning Made Easier

Previously, productivity varied widely by skill level, creating training challenges. But with AutoStore, new hires achieve high efficiency with minimal training. The improved work environment has significantly boosted employee satisfaction.


With AutoStore, new hires achieve high efficiency with minimal training.

Energized by these results, Haemill plans to expand the AutoStore system, targeting a 50%+ increase in logistics processing capacity. The company is doubling down on data-driven logistics and automation to maintain its position at the forefront of efficient, scalable fulfillment solutions.

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